Fjällräven are an extremely popular outdoor brand founded in Sweden in 1960 and offer a wide range of pants, shirts and jackets for Men, Women and Kids as well as their range of bags.
The most popular backpack is the Fjällräven Kanken which is an extremely well made however quite basic backpack used for school and everyday traveling. The Kanken has sold millions of packs since it was introduced almost 40 years ago. Fjällräven also make a wide range of different styles of Backpacks including a great range of colors and sizes for different uses.
See the Fjällräven range on Amazon